{"id":188,"date":"2016-03-24T12:58:25","date_gmt":"2016-03-24T12:58:25","guid":{"rendered":"http:\/\/stockholm4.select-themes.com\/?page_id=188"},"modified":"2019-12-05T10:08:46","modified_gmt":"2019-12-05T10:08:46","slug":"preguntas-frecuentes","status":"publish","type":"page","link":"https:\/\/envesrevenue.com\/gl\/preguntas-frecuentes\/","title":{"rendered":"Preguntas frecuentes"},"content":{"rendered":"
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Qu\u00e9 \u00e9 o revenue management?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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O concepto xurde no sector da aviaci\u00f3n e trasl\u00e1dase a hosteler\u00eda. Consiste en vender o produto axeitado ao cliente indicado, no momento id\u00f3neo, ao prezo correcto e na canle que m\u00e1is nos conve\u00f1a. \u00c9 dicir, usar ferramentas de an\u00e1lise, cruzar datos e tomar decisi\u00f3ns pra optimizar as ventas e sacar o m\u00e1ximo beneficio.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Qu\u00e9 \u00e9 unha estratexia din\u00e1mica de prezos?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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En ocasi\u00f3ns, e concretamente nos establecementos de menor tama\u00f1o, acostumados a traballar con 2 ou 3 tempadas de prezos, pero sempre hai unha importante gama de grises que axudar\u00e1nnos a sacar a m\u00e1xima rendabilidade das nosas habitaci\u00f3ns.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Hai formas de aforrar costes sen baixar a calidade do meu produto?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Unha boa estratexia de revenue management ten en conta tanto o aforro de comisi\u00f3ns como o doutros costes derivados da explotaci\u00f3n. En funci\u00f3n da tempada, das caracter\u00edsticas do aloxamento e do destino podemos levar a cabo estratexias que non s\u00f3 incrementen ingresos, sen\u00f3n que dimin\u00faan costes o que sup\u00f3n unha maximizaci\u00f3n do beneficio.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Podo aforrar comisi\u00f3ns e vender o mesmo?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Cada caso \u00e9 un mundo, pero efectivamente, estudando cada aloxamento, a s\u00faa casu\u00edstica e levando a cabo unha boa estratexia de distribuci\u00f3n, o aforro est\u00e1 asegurado.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Soamente vendo en fins de semana. C\u00f3mo podo desastacionalizar a demanda?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Vai a depender do destino e as sinerxias e negociaci\u00f3ns que podamos levar a cabo con outras empresas que traballen na zona, as\u00ed como a elecci\u00f3n das axeitadas v\u00edas de distribuci\u00f3n.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Adoitaba recibir todas as reservas por tel\u00e9fono e agora te\u00f1o que traballar con Booking e outros distribuidores cas s\u00faas comisi\u00f3ns, non podemos voltar ao punto de partida?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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O mundo dixitalizado no que nos movemos actualmente e en concreto no sector da hosteler\u00eda, parece que chegou para ficares. Polo tanto, temos que comezar a concebir os intermediarios como colaboradores necesarios e non coma inimigos. Non obstante, nosa estratexia de distribuci\u00f3n pasa por tratar de recuperar certa cuota de mercado c\u00f3s menores costes posibles.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Te\u00f1o reservas de habitaci\u00f3ns pero non logro que consuman outros servizos que ofrecemos no aloxamento.<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Axudaremos e formaremos a teu persoal en estratexias de cross selling e up selling (venta cruzada) onde ofertaremos ao cliente produtos complementarios que inicialmente non mercaron.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Se me piden un grupo, coll\u00f3o? que sucede se me cancelan antes da data e deixei de vender habitaci\u00f3ns?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Sen d\u00fabida hai que contextualizar a situaci\u00f3n (tama\u00f1o do grupo, n\u00famero de noites, servizos extra contratados, tempada,\u2026) Nos estudaremos o desprazamento de ingresos que sup\u00f3n o deixar de vender ao cliente individual e aconsellar\u00e9mosche as mellores condici\u00f3ns a aplicar para evitar situaci\u00f3ns pouco agradables de \u00faltima hora.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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C\u00e1l \u00e9 o prezo m\u00e1ximo ao que podo vender as mi\u00f1as habitaci\u00f3ns?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Non hai un teito de prezo como tal, vaino marca a oferta, a data, a praza, nosa ubicaci\u00f3n e instalaci\u00f3ns\u2026hai que estudar aisladamente cada momento e cada situaci\u00f3n nun mesmo aloxamento e non perder de venta a nosa notoriedade online.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Para min \u00e9 moi complexa a terminolox\u00eda actual, c\u00f3mo sei o que me est\u00e1n vendendo se non o entendo?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Unha das m\u00e1ximas de Env\u00e9s \u00e9 a empat\u00eda e o trato de preto cos nosos clientes. Preocup\u00e1monos en co\u00f1ecer persoalmente ao cliente e explicar t\u00f3dolos conceptos cun vocabulario axeitado pra o noso interlocutor. Polo tanto, non debes preocuparte xa que falaremos no mesmo idioma.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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A externalizaci\u00f3n da estratexia pode ser custosa. Encaixa un aloxamento de pequenas dimensi\u00f3ns?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Ao igual que os servizos de Env\u00e9s son persoalizables segundo as caracter\u00edsticas do negocio, nosos prezos est\u00e1n adaptados para t\u00f3dolos p\u00fablicos.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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\u00c9 necesario contar cunha tecnolox\u00eda para xesti\u00f3n do meu aloxamento?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Non \u00e9 necesario, pero na maioria dos casos \u00e9 aconsellable. Farache a vida m\u00e1is sinxela, acadar\u00e1s unha maior rentabilidade e eficiencia e evitar\u00e1s m\u00e1is erros humanos.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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P\u00f3dese facer revenue en hostels?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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P\u00f3dese facer revenue en todo tipo de aloxamentos tur\u00edsticos que pod\u00e9monos imaxinar (apartamentos, hotels, campings, casas rurais,\u2026) Se voltamos a pregunta de \u201cqu\u00e9 \u00e9 o revenue\u201d veremos que esta t\u00e9cnica p\u00f3dese axustar a todo tipo de unidades aloxativas.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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Non son do sector pero estoume plantexando montar un aloxamento tur\u00edstico, \u00e9 aconsellable?<\/h3>\n\n\t\t<\/div> \n\t<\/div>
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Analizando o caso concreto e c\u00f3 asesoramento de profesionais, todo \u00e9 posible.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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<\/span><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"\u00bfQu\u00e9 es el revenue management? Concepto que nace en el sector de la aviaci\u00f3n y se traslada a la hoteler\u00eda. Consiste en vender el producto adecuado al cliente indicado, en el momento id\u00f3neo, al precio correcto y en el canal que m\u00e1s nos convenga. 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