{"id":21841,"date":"2019-11-15T13:18:58","date_gmt":"2019-11-15T13:18:58","guid":{"rendered":"https:\/\/envesrevenue.com\/?page_id=21841"},"modified":"2020-01-30T10:24:50","modified_gmt":"2020-01-30T09:24:50","slug":"revenue-management","status":"publish","type":"page","link":"https:\/\/envesrevenue.com\/gl\/revenue-management\/","title":{"rendered":"Revenue Management"},"content":{"rendered":"
\"\"<\/div><\/div>
Auditoria previa<\/h5>

Analizamos o teu negocio, plantexando unha nova estratexia de prezos e distribuci\u00f3n.<\/p><\/div><\/div><\/div>

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Optimizaci\u00f3n dos ingresos e gastos<\/h5>

Melloramos a xesti\u00f3n de reservas para acadar o m\u00e1ximo beneficio de cada praza.<\/p><\/div><\/div><\/div>

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Formaci\u00f3n de persoal<\/h5>

A estratexia sempre ser\u00e1 consensuada, explicada e entendida polas persoas responsables do aloxamento.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Paso 1 \u2013 Estudo e renovaci\u00f3n da estratexia<\/h2>\n\n\t\t<\/div> \n\t<\/div>
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Para saber a onde queremos chegar, necesitamos saber primeiro en que situaci\u00f3n atop\u00e1monos. Noso proceso comenza efectuando unha auditoria para co\u00f1ecer cales son as caracter\u00edsticas do teu establecemento e as s\u00faas necesidades espec\u00edficas.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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  • Auditor\u00eda previa<\/strong> da estratexia de prezos , distribuci\u00f3n e comercializaci\u00f3n do aloxamento feita antes pola propiedade antes do comezo da colaboraci\u00f3n.<\/li>\n
  • Plantexamento dunha estratexia de prezos<\/strong>, estudando os dados de hist\u00f3rico as\u00ed como a evoluci\u00f3n da demanda e a oferta da nosa praza.<\/li>\n
  • Carga de prezos<\/strong> acorde coa estratexia consensuada.<\/li>\n
  • Estratexia de distribuci\u00f3n.<\/strong> Decidiremos que canles convirtennos m\u00e1is e mellor, cales necesitamos e cales podemos prescindir delas, que condici\u00f3n deber\u00edamos negociar e como traballaremos cada unha delas.<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div>
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    Paso 2 \u2013 Incremento dos ingresos e reduci\u00f3n dos gastos<\/h2>\n\n\t\t<\/div> \n\t<\/div>
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    Ca informaci\u00f3n obtida no paso anterior, imos a optimizar os procesos de xesti\u00f3n de reservas para conseguir o m\u00e1ximo beneficio de cada unha das prazas do noso establecemento reducindo os gastos e comisi\u00f3ns<\/p>\n\n\t\t<\/div> \n\t<\/div>

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    • Previsi\u00f3n da demanda e anticipaci\u00f3n da estratexia.<\/strong> Peri\u00f3dicamente revisarase a situaci\u00f3n para tratar de non perder ningunha das reservas que cheguen \u00f3 noso destino.<\/li>\n
    • Dinamizaci\u00f3n do produto.<\/strong> En ocasi\u00f3ns, necesitamos un novo punto de vista para tratar de atopar m\u00e1is posibilidades \u00f3 noso aloxamento. Para iso, realizaremos unha visita inicial \u00e1s instalaci\u00f3ns.<\/li>\n
    • Cotizaci\u00f3n de grupos. <\/strong>Debemos decidir cando nos insteresa o grupo e qu\u00e9 condici\u00f3ns darlles en funci\u00f3n da data, a ocupaci\u00f3n\u2026<\/li>\n
    • Dese\u00f1o de promoci\u00f3ns e ofertas.<\/strong> Trataremos de aumentar a nosa visibilidade nos distribuidores v\u00eda campa\u00f1as ou ofertas, segundo o momento e a necesidade.<\/li>\n
    • Resoluci\u00f3n de incidencias<\/strong>. Ca lectura das reservas, a tecnolox\u00eda que utilicemos ou simplemente d\u00fabidas de operativa.<\/li>\n
    • Xesti\u00f3n e mantemento de ferramentas<\/strong> (PMS, Channel Manager, Motor de Reservas, OTAs…)<\/li>\n
    • An\u00e1lise diario e informe peri\u00f3dico de:<\/strong>\n
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      • Ritmo de reserva (pick up)<\/li>\n
      • Ratios (cancelaci\u00f3n, no show,…)<\/li>\n
      • Competencia<\/li>\n
      • Evoluci\u00f3n do ingreso por habitaci\u00f3n dispo\u00f1ible (RevPAr), Prezo Medio (ADR), Ocupaci\u00f3n e Notoriedade Online.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div>
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        Paso \u2013 3 Formaci\u00f3n e aprendizaxe<\/h2>\n\n\t\t<\/div> \n\t<\/div>
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        Orient\u00e1monos a pequenos e medianos aloxamentos fuxindo da linguaxe e a complexidade das grandes corporaci\u00f3ns. Para iso, sempre estar\u00e1s ao d\u00eda das novidades na xesti\u00f3n de canles e acordaremos xuntos a estratexia \u00f3ptima para o noso aloxamento.<\/p>\n\n\t\t<\/div> \n\t<\/div>

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        • Dossier informativo <\/strong>para o uso e manexo da cada un das canles ca que traballaremos.<\/li>\n
        • Elaboraci\u00f3n de estratexias<\/strong> para o incremento da venta directa.<\/li>\n
        • Plan de fidelizaci\u00f3n<\/strong>Que o cliente volva \u00e9 a chave para os nosos aloxamentos, axud\u00e1mosche a desenrolar a estratexia.<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div>
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          Contacta connosco para mellorar os beneficios do teu aloxamento.<\/h2>\n\n\t\t<\/div> \n\t<\/div>
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          Necesitas axuda para mellorar os beneficios do teu establecemento e reducir costes? Contacta connosco para obter m\u00e1is informaci\u00f3n.<\/h4>\n\n\t\t<\/div> \n\t<\/div>
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          <\/span><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Auditoria previaAnalizamos tu negocio, planteando una nueva estrategia de precios y distribuci\u00f3n.Optimizaci\u00f3n de ingresos y gastosMejoramos la gesti\u00f3n de reservas para conseguir el m\u00e1ximo beneficio de cada plaza.Formaci\u00f3n de personalLa estrategia siempre ser\u00e1 consensuada, explicada y entendida por las personas responsables del alojamiento. 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