post anterior<\/a>. <\/p>\n\n\n\nLa distribuci\u00f3n hotelera es ciertamente muy innovadora. A fin de garantizar la venta, llevan a cabo una serie de estrategias para crear diferentes clases de disparidades que nos dificultan su detecci\u00f3n.<\/p>\n\n\n\n
Por franja horaria y en fin de semana<\/h4>\n\n\n\n
Son las disparidades m\u00e1s usuales. A partir de cierta hora, el personal descansa y el control es menor por lo que aprovechan que bajamos la guardia para romper el mercado.<\/p>\n\n\n\n
Para detectarlas, es aconsejable que el recepcionista de noche o en turno de fin de semana realice b\u00fasquedas en metabuscadores realizando pantallazos para poder demostrarlo a nuestros distribuidores.<\/p>\n\n\n\n
Por mercado<\/h4>\n\n\n\n
Ciertos distribuidores muestran disparidades seg\u00fan la ubicaci\u00f3n de la IP del dispositivo desde el que se realiza la b\u00fasqueda. Suele ser una pr\u00e1ctica que sufren los hoteles vacacionales con demanda extranjera. De esta manera, nuestro cliente ingl\u00e9s, alem\u00e1n… encontrar\u00e1 precios m\u00e1s econ\u00f3micos que las b\u00fasquedas nacionales.<\/p>\n\n\n\n
Necesitaremos cambiar la ubicaci\u00f3n de nuestra IP para detectarlas o seleccionar un pa\u00eds de origen diferente al real.<\/p>\n\n\n\n
Para m\u00f3viles<\/h4>\n\n\n\n
Con un mayor tr\u00e1fico de b\u00fasquedas desde dispositivos m\u00f3viles, \u00bfpor qu\u00e9 no mostrar las disparidades a trav\u00e9s de estos? Habitualmente el hotelero controla la distribuci\u00f3n de sus habitaciones a trav\u00e9s del escritorio por lo que la detecci\u00f3n se hace menos probable.<\/p>\n\n\n\n
Podemos realizar b\u00fasquedas desde nuestro m\u00f3vil o emular una b\u00fasqueda de m\u00f3vil a trav\u00e9s de nuestro ordenador. <\/p>\n\n\n\n
Tarifas package u opacas<\/h4>\n\n\n\n
En ocasiones distribuimos a ciertos canales tarifas opacas para que puedan paquetizar nuestras habitaciones con otros servicios (como coche de alquiler o vuelos). Sin embargo, pudiera ocurrir que \u00e9stos distribuyan estas tarifas para las b\u00fasquedas de s\u00f3lo alojamiento creando as\u00ed disparidad hacia nuestro canal y hacia otros distribuidores<\/p>\n\n\n\n
Detectaremos este tipo de disparidad revisando el bono de reserva y contrastando nuestras conclusiones con el cliente a su llegada. Podemos reclamarlas y lograr su reembolso. <\/p>\n\n\n\n
Redondeos<\/h4>\n\n\n\n
Tambi\u00e9n podemos encontrar peque\u00f1as disparidades inferiores a 2\u20ac. Aparentemente no son da\u00f1inas, pero lograr\u00e1n un mejor posicionamiento en metabuscadores, da\u00f1ando as\u00ed nuestra estrategia de distribuci\u00f3n.<\/p>\n\n\n\n
Para evitarlas, necesitaremos una buena estrategia de distribuci\u00f3n y t\u00e9cnicas para evitarlas que trataremos en un pr\u00f3ximo post.<\/p>\n\n\n\n
Cambios de condiciones<\/h4>\n\n\n\n
Puede darse tambi\u00e9n, como disparidad, que nuestras tarifas no reembolsables aparezcan a la venta con pol\u00edticas de cancelaci\u00f3n m\u00e1s flexibles o incluso que incluyan reg\u00edmenes que a priori no est\u00e1n incluidos provocando as\u00ed confusi\u00f3n para el cliente a la hora de realizar la reserva.<\/p>\n\n\n\n
Si te preocupan las disparidades y quieres que te ayudemos a detectarlas y combatirlas, no dudes en contactarnos<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"A continuaci\u00f3n trataremos las clases de disparidades que podemos encontrar. Es importante conocer el tipo de disparidad a la que nos enfrentamos para actuar correctamente y orientar nuestra estrategia a minorizar su impacto. Antes de comenzar, recomendamos repasar el concepto de disparidades en nuestro post…<\/p>","protected":false},"author":3,"featured_media":22722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,1],"tags":[105,84,86],"class_list":["post-22715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades-ideas-y-consejos","category-revenue-management","tag-disparidades","tag-revenue","tag-revenue-management"],"yoast_head":"\n
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