{"id":23074,"date":"2020-11-23T09:19:50","date_gmt":"2020-11-23T08:19:50","guid":{"rendered":"https:\/\/envesrevenue.com\/?p=23074"},"modified":"2021-03-12T10:19:13","modified_gmt":"2021-03-12T09:19:13","slug":"black-friday-para-hoteles","status":"publish","type":"post","link":"https:\/\/envesrevenue.com\/gl\/black-friday-para-hoteles\/","title":{"rendered":"Black Friday para Hoteles"},"content":{"rendered":"<p>Llega el Black Friday tambi\u00e9n para los hoteles. Vamos a ver qu\u00e9 es y c\u00f3mo sacarle mayor rendimiento, especialmente este a\u00f1o.<\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#13a533\">\u00bfQu\u00e9 es el Black Friday?<\/h4>\n\n\n\n<p>Tiene su origen en Estados Unidos, en los a\u00f1os 60 y corresponde a las ofertas que se llevaban a cabo en el comercio minorista la semana posterior a acci\u00f3n de gracias, es decir, el \u00faltimo viernes del mes de noviembre. Su nombre se debe al volumen de tr\u00e1fico y la afluencia de personas que concurr\u00eda en el centro de Philadelphia precisamente en esta fecha. <\/p>\n\n\n\n<p>En la actualidad es una fecha que hemos importado en Europa y que se traduce en una semana de ofertas especiales en el que las personas m\u00e1s previsoras adelantan sus compras navide\u00f1as. Este a\u00f1o en concreto ser\u00e1 la semana del 27 de noviembre.<\/p>\n\n\n\n<p>Desde hace unos a\u00f1os, esta tradici\u00f3n se ha trasladado a otros sectores de la econom\u00eda llegando as\u00ed a la hoteler\u00eda. Es por ello que debemos aprovechar las promos espec\u00edficas de black friday para hoteles.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-color wp-block-heading\" style=\"color:#13a533\">\u00bfC\u00f3mo le sacamos el mayor rendimiento posible?<\/h4>\n\n\n\n<p>Este a\u00f1o de restricciones en el que nuestro sector ha sido duramente golpeado debemos de estar atentos a todo posible pico de demanda. Por ello, vamos a ver c\u00f3mo estar preparados para coger la ola del Black Friday y tratar de sacar rendimiento a la demanda, si la hubiera.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Estrategia. Visualiza el mercado y las opciones que te ofrezcan tus distribuidores. Es preferible adaptarse a una campa\u00f1a predise\u00f1ada por ellos que lanzar una promo en solitario. Tendr\u00e1s mucha menos visibilidad si no te adhieres a la fuerza comercial de Booking, Expedia, Hotelbeds&#8230;<\/li><li>Restricciones. Concretamente este a\u00f1o has de ser prudente con tus pol\u00edticas de cancelaci\u00f3n, estancias m\u00ednimas&#8230; La incertidumbre a d\u00eda de hoy es alta, por lo que cuanto menos flexible seas, menos impacto va a tener tu estrategia.<\/li><li>Venta directa. Pot\u00e9nciala. Aseg\u00farate de aplicar una disparidad positiva en tu web. Incluso te proponemos una campa\u00f1a de mailing a tu base de datos de clientes con un c\u00f3digo promocional. <\/li><li>Incentiva el cross selling o up selling. Configura la promoci\u00f3n con valores a\u00f1adidos incrementando as\u00ed tu Goppar (o ingresos por habitaci\u00f3n ocupada). <\/li><li>Sincroniza tu estrategia de marketing. No te quedes solamente en activar promociones o unirte a campa\u00f1a de un tercero. Configura una campa\u00f1a de marketing (al menos en tus redes sociales) para tener la mayor difusi\u00f3n posible.<\/li><li>S\u00e9 creativo. Como siempre recomendamos ofrecer un producto que destaque por encima de lo que ofrecen tus competidores. Valora qu\u00e9 puedes ofrecer y pot\u00e9ncialo.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Esperamos haber sido de ayuda y que logr\u00e9is un buen resultado esta semana. Si necesitas ayuda, no dudes en <a href=\"https:\/\/envesrevenue.com\/contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">contactarnos<\/a>. <\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Llega el Black Friday tambi\u00e9n para los hoteles. Vamos a ver qu\u00e9 es y c\u00f3mo sacarle mayor rendimiento, especialmente este a\u00f1o. \u00bfQu\u00e9 es el Black Friday? Tiene su origen en Estados Unidos, en los a\u00f1os 60 y corresponde a las ofertas que se llevaban a&#8230;<\/p>","protected":false},"author":3,"featured_media":23075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160,1],"tags":[152,151,96,86],"class_list":["post-23074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades-ideas-y-consejos","category-revenue-management","tag-black-friday","tag-novedades","tag-rendimiento","tag-revenue-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday para Hoteles<\/title>\n<meta name=\"description\" content=\"Hoy os damos consejos para sacar el m\u00e1ximo rendimiento a la campa\u00f1a de Black Friday en hoteles para terminar el a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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