{"id":23100,"date":"2020-12-15T10:08:33","date_gmt":"2020-12-15T09:08:33","guid":{"rendered":"https:\/\/envesrevenue.com\/?p=23100"},"modified":"2021-03-12T10:19:13","modified_gmt":"2021-03-12T09:19:13","slug":"estrategia-2021","status":"publish","type":"post","link":"https:\/\/envesrevenue.com\/gl\/estrategia-2021\/","title":{"rendered":"Estrategia 2021"},"content":{"rendered":"

Por fin nos acercamos al final de este a\u00f1o y repasamos la estrategia de 2021.<\/p>\n\n\n\n

Seguramente a estas alturas ya tendremos cargadas las tarifas para el pr\u00f3ximo a\u00f1o para dejar de recibir avisos alarmistas de nuestros distribuidores. Pero, \u00bfla hemos revisado despu\u00e9s de la \u00faltima actualizaci\u00f3n de la crisis sanitaria?<\/p>\n\n\n\n

Este a\u00f1o no podemos tomar como referencia <\/strong>la evoluci\u00f3n del a\u00f1o anterior, no nos podemos poner en lo peor. Sin embargo, s\u00ed debemos de tenerlo presente especialmente de cara a los primeros meses del a\u00f1o. Cobra mayor importancia el tener un buen PMS <\/strong>que nos permita la extracci\u00f3n de datos adecuada de nuestra base de datos de a\u00f1os anteriores.<\/p>\n\n\n\n

En 2020 tambi\u00e9n hemos visto c\u00f3mo hemos tenido que devolver reservas que eran no reembolsables a priori por lo que de cara a 2021 deber\u00edamos trabajar con condiciones flexibles<\/strong>, al menos en los primeros meses del a\u00f1o.<\/p>\n\n\n\n

En cuanto a las tarifas<\/strong>, entrar en una guerra de precios NUNCA va a ser \u00f3ptimo. Quiz\u00e1 ganemos alguna reserva a corto plazo pero estaremos tirando la plaza. Bajar el nivel de precios de una plaza es un grav\u00edsimo error que se lleva a cabo en unas semanas y costar\u00e1 a\u00f1os recuperarlo. Menor precio no supone que vaya a llegar m\u00e1s demanda de la que existente.<\/p>\n\n\n\n

Sin embargo, este a\u00f1o nuestra propuesta es hacer un h\u00edbrido <\/strong>teniendo en cuenta que aunque comencemos el a\u00f1o de manera similar la previsi\u00f3n del pr\u00f3ximo verano es optimista y como tal tenemos que ser\u00eda \u00f3ptimo que la estrategia de 2021 lo tuviera en cuenta.<\/p>\n\n\n\n

Por supuesto, y como coment\u00e1bamos en un post anterior, este pr\u00f3ximo a\u00f1o tendremos que ser creativos<\/strong><\/a> y ofrecer un producto m\u00e1s atractivo que nuestra competencia. <\/p>\n\n\n\n

Por \u00faltimo, en Env\u00e9s Revenue<\/a> siempre aconsejamos mantener una estrategia din\u00e1mica<\/a><\/strong>. Estar al d\u00eda de la evoluci\u00f3n de la crisis, ser \u00e1giles en la toma de decisiones y ser capaces de adaptar la estrategia ser\u00e1 clave para recuperar y sacar el m\u00e1ximo rendimiento a este nuevo a\u00f1o.<\/p>","protected":false},"excerpt":{"rendered":"

Por fin nos acercamos al final de este a\u00f1o y repasamos la estrategia de 2021. Seguramente a estas alturas ya tendremos cargadas las tarifas para el pr\u00f3ximo a\u00f1o para dejar de recibir avisos alarmistas de nuestros distribuidores. Pero, \u00bfla hemos revisado despu\u00e9s de la \u00faltima…<\/p>","protected":false},"author":3,"featured_media":23101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,1],"tags":[155,98,86],"class_list":["post-23100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-revenue-management","tag-155","tag-estrategia","tag-revenue-management"],"yoast_head":"\nEstrategia 2021<\/title>\n<meta name=\"description\" content=\"Nos acercamos al fin de a\u00f1o y necesitamos revisar la estrategia 2021 que pasa por llevar a cabo una estrategia de venta activa y din\u00e1mica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myblog-gz3o2pzy2d.live-website.com\/gl\/estrategia-2021\/\" \/>\n<meta property=\"og:locale\" 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